Masters of the Stage

At its 2013 Emerging Artist Symposium on Musicals, Robyn Goodman, Commercial Producer and Founder of Second Stage Theatre, spoke with SDCF Producing Director Ellen Rusconi about discovering talent and developing new work in today's dynamic theatre climate. Goodman (Rodgers and Hammerstein's Cinderella, Avenue Q, In the Heights, Altar Boyz) infuses her perspective as an actor turned producer with a well-rounded view of a production from page to stage and everything in between. Listen to her as she discusses her transition from the art of theatre to the business of theatre, gives advice for producing within both non-for-profit and for-profit organizations, and how she finds her collaborators. The conversation includes valuable insights on keeping up with trending audience interest and younger sensibilities, procuring a strong design team, giving a memorable meeting, and recognizing commercial viability in specific material.